To encourage public participation in the circular economy, Sino Group has launched its first cross?district, cross?sector 'GoCircular' experiential campaign. From the Easter holiday through mid?April, the Group's shopping malls, including Olympian City, tmtplaza, Citywalk, Gold Coast Piazza, and Lee Tung Avenue, are partnering with over 30 local brands to offer a diverse range of activities — such as pre?loved item recycling, upcycling, green technology demonstrations and charity sales — making circular living more accessible. In collaboration with Sino Property Services and Christian Action, the Group recently organised a used-items collection drive across nearly 140 residential properties, offices and shopping malls in its portfolio. Over the course of one month, 8,870 kg of items were collected. These will be offered for charity sale during the campaign period, putting the principles of 'Reuse, Renew and Share' into practice.

   At the launch ceremony of Sino Group’s ‘GoCircular’ experiential campaign, Mr David Ng, Deputy Chief Executive Officer (middle row, sixth right), and Ms Bella Chhoa, Chief Commercial Officer (middle row, sixth left), joined partners, guests, and participating green technology start-ups, young creators and upcycling designers for a group photo — a meaningful moment that reflects the collective effort of many in advancing the circular economy.
At the launch ceremony of Sino Group’s ‘GoCircular’ experiential campaign, Mr David Ng, Deputy Chief Executive Officer (middle row, sixth right), and Ms Bella Chhoa, Chief Commercial Officer (middle row, sixth left), joined partners, guests, and participating green technology start-ups, young creators and upcycling designers for a group photo — a meaningful moment that reflects the collective effort of many in advancing the circular economy.

   The 'GoCircular' experiential campaign is supported by more than 10 partners, including the HKUST Entrepreneurship Center, Joint Publishing, Christian Action, Anewtoys, Crossroads Foundation, the Institute for Integrated Rural Development, Hong Kong, and Ocean Park. A launch ceremony was held today (2 April) at Olympian City, followed by recognition of the top 10 properties by donation volume. The event also brought together 12 green-technology partners, young creators, upcycling designers and local start-ups, who will showcase practical circular-economy initiatives and demonstrate the potential of sustainable innovation during the campaign.